It is better to look good than to play good

Rather than break down numbers of the most irrelevant statistics like most sportswriters and analysts do, this guy predicts the Super Bowl outcome based on who's got the better uniforms.

His column is a breath of fresh air in sportswriting and a subject that could be addressed more. Too many athletics uniforms these days are designed solely on marketing potential rather than aesthetics and good taste. Just look at the NHL.