Japanese advertising is persuasive

That's right, that guy just exploded. This is from a commercial of an ingenious advertising campaign by Sega to save their flop of a console, the Sega Saturn.

The campaign basically told Japanese consumers they must play Sega Saturn, or they will be murdered, er, punished by Sega mascot/martial arts extraordinaire Segata Sanshiro. He even beats up a couple kids for opting to do something healthy like play baseball instead of Sonic the Hedgehog. Brilliant.